Surabaya, 30th October 2025
PT Xinyi Trading Group, a management consulting and technology solutions company based in Surabaya and Jakarta, continues to strengthen its role in transforming Indonesia’s Food & Beverage (F&B) industry through the adoption of advanced robotic technologies. As the F&B sector experiences rapid growth, businesses are increasingly challenged to improve operational efficiency, address workforce limitations, and deliver superior customer experiences.
The integration of service robotics presents a strategic solution to these challenges. By combining automation with intelligent management systems, robotic technology enables F&B operators to streamline workflows, optimize service speed, and enhance consistency across daily operations.
“The Indonesian F&B industry is at a pivotal stage. Growth must be supported by smarter, more efficient, and sustainable operational models,” said Mr. Alvin Ong, President Director of Xinyi Trading Group.
“Through close collaboration with strategic partners, we position robotic technology not merely as a tool, but as an essential component of modern F&B management ecosystems—one that delivers measurable business value.”
A tangible example of this transformation can be seen in the deployment of Dinerbot T10, a service robot currently operating at Pancious Surabaya, Ciputra World Mall. The implementation has demonstrated significant improvements in service speed, reduced customer waiting times, and an enhanced dining atmosphere that blends efficiency with a futuristic experience.
“Our collaboration with Xinyi Trading Group introduces innovation that aligns seamlessly with our commitment to exceptional customer service,” said Vera, Restaurant Manager at Pancious Surabaya.
“The presence of Dinerbot T10 supports our team’s productivity while creating a modern, engaging experience that resonates with today’s customers.”
By integrating robotic automation into real-world F&B environments, Xinyi Trading Group continues to support Indonesian businesses in embracing Industry 4.0 solutions. The company remains committed to helping F&B operators remain competitive, scalable, and future-ready in an increasingly technology-driven market.
